Q Write a700-900-word paper that describes the various components of Integrated Marketing Communications (IMC) and how these components relate to building a brand image. First, Select a company that has successfully integrated some or most of these components into their IMC Plan: • Implementation of a digital marketing strategy • A successful advertising campaign • A viral marketing plan with brand ambassadors Write your paper with and introduction and 3 subheadings that describe or answers the following:: • What was/is the digital strategy and describe elements of that strategy • Did the campaign help the company build or reinforce a brand image (i.e. define the message in the campaign, and describe how the message helped to build the brand)? • What is the company's value principle • and how does the value principle tie into the branding message?